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United Rentals

#Turns For Troops

Through its Turns For Troops program, United Rentals donated $50 to SoldierStrong for every lap Graham Rahal, driver of the #15 Honda, completed throughout the 2016 IndyCar season. 

$100,000 dollars was donated and the campaign raised eyebrows from the entire Indycar industry.

Brett Lemberger and Lisa Cucinotta from Horizon Media started the campaign and led point as creative director and project/account managers.

My role was to drive awareness about the campaign on social media by designing engaging and informative content. I also participated in brainstorming efforts.