The problem: how do I catch the attention of the largest and fastest growing independent media agency in the world?
My solution was to market myself to the media agency by targeting them with my own ad campaign. I needed to match Horizon Media's brilliant progressive thinking and innovative content. Running a creative campaign in a new media space would show the agency my skills in design, negotiating media space, and publishing attractive content. I needed a platform where I could easily target the agency's employees. Snapchat's on demand geo-filter was the answer, it allowed me to publish my ad in a specific geographical space. I finished the geo-filter and begun researching the best time to publish. I had been following Horizon Media on Snapchat for months and knew that Tuesdays were consistently their most active day. I bought the space and scheduled the campaign to run during office hours at Horizon's New York City office.
The result: I landed an incredible internship at Horizon Media and was featured on Business Insider, Fox Business TV, and Mashable for the innovative idea and execution.