Lilly Diabetes

Employee Stories Campaign

Eli Lilly and Company is one of the world’s leading producers of insulin and diabetes medications. While these medications are life-saving, the larger social and political conversation surrounding insulin pricing presents a challenge to brands like Lilly.

To help transform the tone of the conversation on Lilly Diabetes’ social media channels, my teammates and I developed a campaign that shared inspiring stories from Lilly Diabetes employees who have diabetes themselves. The campaign boasted 0% negative sentiment across all channels for its duration and created an opportunity for positive conversations to occur within Lilly’s social community.

The campaign ran over the course of 4-6 weeks and included the production of video stories, social media graphics, and post content. For the duration of the campaign, we monitored activity and sentiment, listened for brand mentions, and engaged with Lilly’s audience.


Insulin Affordability Campaign

Insulin affordability is a major issue affecting diabetes patients nationwide. Thanks to our social media listening, we’ve been able to track audience conversations on this topic.


Insights from social media listening helped inform the creative ads of a multi-channel campaign helping Lilly Diabetes publicize their new insulin affordability options.

This campaign reached millions of Americans nationwide and helped thousands find access to the life saving medication.

EASD Data Announcement Animation

I worked closely with Lilly Diabetes and our in house animation team to produce a teaser of a huge data announcement that Lilly was presenting at the Annual Meeting of the European Association for the Study of Diabetes. Check it out below!

Art Direction: Graham Allgood

Animation was completed by Jeremy Albert.